Hi! I'm Alen Todorov.
I've led marketing teams at tech startups for 15 years. Mostly B2B these days.
Never wanted to be a lawyer, but went to law school for a year. Seemed like a safe decision 20 years ago and the "internet" was niche, not a career-making industry, at least in my country.
Half a year into my studies, I saw a poster for an online marketing contest, applied, and created a winning campaign — got hired on the spot by the agency running it. Agency went bust in a year, but I ended up at an FWA-award winning design studio and from then on my 15-year tech startup career started.
Built great teams, ran campaigns that won awards or delivered incredible ROI, and worked across every channel, consumer and B2B. I like both.
Last year I took a sabbatical to figure out what's next. Started bikepacking around Europe with everything I needed in two panniers. Got a sense of what it means to live as a nomad. Our brains have designated areas for home and once you remove that, every place is home but nowhere is truly home. Feels vulnerable and safe at the same time.
Now I'm building again: launched a few ideas to test product-market fit and distribution. AI coding has given everyone the chance to play the startup lottery, so earning attention is now the bottleneck. Some projects got featured on ProductHunt, Hacker News, or major Japanese tech blogs. Others ended in a folder somewhere, never to be pushed to production.
I still help tech founders with marketing. Reach out if you need help with launches, positioning, or operations. Yes, I like ops. [email protected] .
Fun
Projects
Side quests and small client builds.
Ask Analytics
Launched in January 2026
A WooCommerce AI Analytics plugin that allows store owners to ask questions about their data using natural language. Under the hood is Claude Agent SDK
Clear for Slack
Launched in January 2026
Refines your Slack messages to be concise and actionable. It provides coaching tips to explain changes, helping you learn with every message.
WalletWallet
Launched in December 2025
A free utility to convert any card into Apple Wallet passes. 25k passes created in the first day.
Papertrail
Launched December 2025
Papertrail uses GDPR disclosures and required financial filings, to provide real revenue, actual software vendors and verified company shareholders for any EU company.
ClickRemix
Launched in November 2025
Browser tool to restyle any page with one prompt—CSS and JS remixes without touching code.
relaxpls
Launched in 2011, refreshed October 2025
A surprisingly relaxing little extension I made years ago. It still sits at around 1k daily active users, which was a nice surprise.
Voxa — AI Prototype (consulting)
Launched in May 2025
Prototype that recaps missed audiobook bits in the narrator's voice. Unlike typical LLM bots, it knows your listening progress and avoids spoilers.
This LLM doesn't exist
Launched in June 2025
A parody of "this person doesn't exist" but with LLMs "imagined" by other LLMs.
Alen's "AI Services"
Launched in July 2025 (before nano-banana)
Edit images and generate videos while preserving the main person's features. Uses open-weight models.
B2B Marketing Search
Launched in March 2023 (beta)
A Perplexity-style search tool for a tiny, hand-picked set of B2B marketing sources. It got picked up by Elena Verna (former Head of Growth at Dropbox) and ended up helping me scout my next marketing hire.
Updated Oblique Strategies
Launched in April 2019
A personal deck of prompts based on Brian Eno's Oblique Strategies. I use them to get unstuck during creative projects. Copy the repo to add your own prompts.
Notes
The perfect menu bar setup
January 2026
How I turned my Mac's menu bar into a personal dashboard using SwiftBar, surfacing analytics, API credits, and Product Hunt upvotes with simple scripts.
Read moreThe loop matters more than the interface
January 2026
Most conversations about AI agents get lost in abstractions: orchestration layers, autonomous systems, digital coworkers... None of that is very helpful. What actually matters is much simpler.
Read more