The perfect menu bar setup
January 2026How I turned my Mac's menu bar into a personal dashboard using SwiftBar, surfacing analytics, API credits, and Product Hunt upvotes with simple scripts.
Marketer and Tinkerer
I've led marketing teams at tech startups for 15 years—building great teams, running award-winning campaigns, working across every channel.
Last year I took a sabbatical and started bikepacking around Europe. Came back to build again—launching ideas to test product-market fit and distribution. AI coding has given everyone the chance to play the startup lottery, so earning attention is now the bottleneck.
What I Do
I run experiments through undefined.enterprises —a studio for testing distribution hypotheses in under a week. Winners become self-sustaining companies. Multiple Product Hunt Products of the Day, HackerNews frontpage hits, and top 10 rankings for competitive keywords.
I also advise businesses on AI adoption through sweetspot.fm, a group of people from creative and technical backgrounds. Contact me if you want to learn more.
Projects
undefined.enterprises
Ask Analytics
Jan 2026
WooCommerce analytics plugin. Store owners query their data in natural language instead of building dashboard reports.
Clear for Slack
Jan 2026
Slack extension that refines messages before sending. Product Hunt Product of the Day.
WalletWallet API
Jan 2026
API for converting cards into Apple Wallet passes. Programmatic pass generation for developers.
Papertrail
Dec 2025
Company data sourced from GDPR requests and public EU filings. Verified information rather than self-reported CRM data.
ClickRemix
Nov 2025
Browser extension for editing page designs with text prompts. Changes CSS and JS live without opening developer tools.
And more
View all products
Personal Tools
WalletWallet
Dec 2025
Converts any card into Apple Wallet passes. 25k passes created in first day.
Hei Tramvai
Feb 2026
Uses live GPS data to give commuters in Bucharest a quick, free way to check bus arrivals. Hit r/bucuresti homepage twice.
copy-style-guardrails.md
Feb 2026
Claude Code skill to make your AI copy sound humane.
findskill.md
Feb 2026
CLI for discovering and installing skills for Claude Code. Search, view, and install SKILL.md formatted skills from a curated registry.
Experiments
Alen Internet
2013
My place to publish netart.
Personal Gnomic
Apr 2019
A personal deck of prompts based on Brian Eno's Oblique Strategies. I use them to get unstuck during creative projects.
This LLM doesn't exist
Jun 2025
A parody of "this person doesn't exist" but with LLMs "imagined" by other LLMs.
B2B Marketing Search
Mar 2023
Perplexity-style search for curated B2B marketing sources.
Notes
The loop matters more than the interface
January 2026Most conversations about AI agents get lost in abstractions: orchestration layers, autonomous systems, digital coworkers... None of that is very helpful. What actually matters is much simpler.