Alen

Todorov

Hi! I’m a product marketer, toolmaker, and tinkerer. I’ve spent over a decade and a half working in consumer and B2B companies contributing to their growth. I like software and the internet. I’ve lived in them for a significant amount of time.

Notes

Tools

April 2019

A personal deck of prompts based on Brian Eno’s Oblique Strategies. I use them to get unstuck during creative projects. Copy the repo to add your own prompts. Trust me, they work!

Work in progress

A highly opinionated search engine of product marketing resources.

Work Highlights

July 2022

Part user research, part positioning, “Switch to SEOmonitor” is a campaign highlighting key differentiators in a crowded market.

November 2018

Applying Christensen’s framework to product marketing with a case study on a launch.

April 2015

Launch campaign for the digital books product category using the most organic distribution channel: actual trees.