Hi! I’m a product marketer, toolmaker, and tinkerer. I’ve worked in marketing for the past 15 years in both e-commerce and SaaS. Still figuring stuff out.
How does “PMM Search” work?
PMM Search is a tiny search engine focused on product marketing. It only indexes blogs, newsletters, and social posts from growth and marketing operators in B2B. Because of that, questions like “What should a homepage contain?” or “What is an SQL?” will get proper answers related to marketing and sales Read more
Desktop targeting on Linkedin — sort of
Desktop conversion rates in SaaS are twice as high as mobile conversion ones, but unfortunately, LinkedIn Ads campaigns do not offer any device targeting options. Found a partial solution. Read more
Why do prompts from Oblique Strategies work?
“Oblique Strategies” consists of a deck of cards with prompts meant to stimulate non-linear thinking. Read more
March 2023 (beta testing)
Search within the best articles, newsletters and blogs on product marketing.
Use your notes from your journal and ChatGPT to chat with your digital self. Open source code.
A personal deck of prompts based on Brian Eno’s Oblique Strategies. I use them to get unstuck during creative projects. Copy the repo to add your own prompts. Trust me, they work!
Switch to SEOmonitor — campaign
Part user research, part positioning, “Switch to SEOmonitor” is a campaign highlighting key differentiators in a crowded market.
Intro to “Jobs to be done” — presentation
Applying Christensen’s framework to product marketing with a case study on a launch.
Read a Tree — launch of a new product category
Launch campaign for the digital books product category using the most organic distribution channel: actual trees.