Marketer and Tinkerer

Alen bikepacking down a sunlit path between trees and yellow rapeseed fields, rendered in halftone style

I've led marketing at tech startups for 15 years. Last year I took a sabbatical to bikepack around Europe. In November, I paused to build again. It's too exciting not to.

What I'm up to now

I run product and marketing experiments via undefined.enterprises . Some projects got featured on Product Hunt, HackerNews or Reddit, while others became full fledged products.

Recent

Explore the world through real field recordings, inspired by Radio Garden. Featured on HackerNews and sidebar.io

Converts any card into Apple Wallet passes. 25k passes created in first day. HN front-page with 500+ votes & top PH Product of the Day.

Session replay for every website visitor, summarized by latest models and linked back to cost per click to surface wasted spend and areas for improvement.

Contact