Hi! I’m a marketer, toolmaker, and tinkerer. I’m currently leading the marketing team at SEOmonitor.


  • What we need to make great decisions

    I’ve come to realize that at the core of enabling a company to make great decisions, everyone should have access to the same information that the management team has. Read more

  • Desktop targeting on Linkedin

    Desktop conversion rates in SaaS are twice as high as mobile conversion ones, but unfortunately, LinkedIn Ads campaigns do not offer any device targeting options. Found a partial solution. Read more


Launched in March 2023 (beta)

Search within the best articles, newsletters and blogs on B2B marketing.

Launched in March 2023 (alpha)

Use your notes from your journal and ChatGPT to chat with your digital self. Open source code.

Launched in April 2019

A personal deck of prompts based on Brian Eno’s Oblique Strategies. I use them to get unstuck during creative projects. Copy the repo to add your own prompts.

Work Highlights

Launched in July 2022

Part user research, part positioning, “Switch to SEOmonitor” is a campaign highlighting key differentiators in a crowded market.

Presented on November 2018

How to apply Christensen’s framework to product marketing.

Launched in April 2015

Launch campaign for a new product category using a truly organic channel: trees.