Alen
Todorov
Hi! I’m a product marketer, toolmaker, and tinkerer. I’ve spent over a decade and a half working in consumer and B2B companies contributing to their growth. I like software and the internet. I’ve lived in them for a significant amount of time.
Notes
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Desktop targeting on Linkedin — sort of.
Conversion rates are two times higher on desktop than mobile in SaaS, yet Linkedin doesn’t give us the device targeting. I’ve been using a workaround.
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How do you manage all those ideas?
Thinking is a mysterious process, but that doesn’t necessarily curb our ability to use it effectively.
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Why do prompts from Oblique Strategies work?
“Oblique Strategies” is a tool for fostering creativity and facilitating the resolution of problems.
Tools
April 2019
A personal deck of prompts based on Brian Eno’s Oblique Strategies. I use them to get unstuck during creative projects. Copy the repo to add your own prompts. Trust me, they work!
Work Highlights
Switch to SEOmonitor — campaign
July 2022
Part user research, part positioning, “Switch to SEOmonitor” is a campaign highlighting key differentiators in a crowded market.
Intro to “Jobs to be done” — presentation
November 2018
Applying Christensen’s framework to product marketing with a case study on a launch.
Read a Tree — launch of a new product category
April 2015
Launch campaign for the digital books product category using the most organic distribution channel: actual trees.