Alen

Todorov

Hi! I’m a marketer, toolmaker, and tinkerer. I’ve worked in marketing for the past 15 years. I (still) love it!

Twenty years ago I found out that if you refresh a Youtube video you immediately increase it’s views so I dropped from Law School and started creating videos for small businesses. The “bug” weared off and I got hired by a marketing agency to build their first digital marketing department.

I than led ops and marketing for a start-up which was advertising on Yahoo! Messenger status messages.

Online startups becomes a thing in my corner of Europe and I joined and grew an ecommerce marketing’s department from one to fifteen people.

I’m working in B2B SaaS right now where I found out that my consumer-marketing tactics apply perfectly to how people make decisions when buying software today.

If you want to get in touch with me, my email is pretty obvious:

[email protected]

Blog

  • The MS Office for your personal life.

    The Microsoft Office bundle kickstarted the revolution of office productivity. While its products weren’t revolutionary, grouping them together was. I believe we are in the same situation with software designed for our personal life. Read more

  • What do we need to make great decisions

    I’ve come to realize that at the core of enabling a company to make great decisions, everyone should have access to the same information that the management team has. Read more

  • Desktop targeting on Linkedin

    Desktop conversion rates in SaaS are twice as high as mobile conversion ones, but unfortunately, LinkedIn Ads campaigns do not offer any device targeting options. Found a partial solution. Read more

Subscribe

Projects

B2B Search

Launched in March 2023 (beta)

Search within the best articles, newsletters and blogs on B2B marketing.

Chat with your diary

Launched in March 2023 (alpha)

Use your notes from your journal and ChatGPT to chat with your digital self. Open source code.

Updated Oblique Strategies

Launched in April 2019

A personal deck of prompts based on Brian Eno’s Oblique Strategies. I use them to get unstuck during creative projects. Copy the repo to add your own prompts.

Work Highlights

Switch to SEOmonitor — demand gen. campaign

Launched in July 2022

Part user research, part positioning, “Switch to SEOmonitor” is a campaign highlighting key differentiators in a crowded market.

Intro to “Jobs to be done” — presentation

Presented on November 2018

How to apply Christensen’s framework to product marketing.

Read a Tree — product launch

Launched in April 2015

Launch campaign for a new product category using a truly organic channel: trees.