Alen

Todorov

Hi! I'm a marketer, toolmaker, and tinkerer.

I help EU-based B2B companies set up and manage high-growth marketing initiatives.

Email me for help with positioning, lead generation, or nurturing.

Projects

Launched in March 2023 (beta)

Search within the best articles, newsletters and blogs on B2B marketing.

Launched in March 2023 (alpha)

Use your notes from your journal and ChatGPT to chat with your digital self. Open source code.

Launched in April 2019

A personal deck of prompts based on Brian Eno's Oblique Strategies. I use them to get unstuck during creative projects. Copy the repo to add your own prompts.

Work Highlights

Switch to SEOmonitor — demand gen. campaign

Launched in July 2022

Part user research, part positioning, "Switch to SEOmonitor" is a campaign highlighting key differentiators in a crowded market.

Intro to "Jobs to be done" — presentation

Presented on November 2018

How to apply Christensen's framework to product marketing.

Read a Tree — product launch

Launched in April 2015

Launch campaign for a new product category using a truly organic channel: trees.