The perfect menu bar setup
January 2026How I turned my Mac's menu bar into a personal dashboard using SwiftBar, surfacing analytics, API credits, and Product Hunt upvotes with simple scripts.
Marketer and Tinkerer
I've led marketing at tech startups for 15 years—building teams, running award-winning campaigns across every channel.
Last year I took a sabbatical to bikepack around Europe. In November, I paused to build again. It's too exciting not to.
Where you'll find me now
I run experiments through undefined.enterprises —a studio for testing distribution hypotheses in under a week. Winners become self-sustaining companies. Multiple Product Hunt Products of the Day, HackerNews frontpage hits, and top 10 rankings for competitive keywords.
I also do marketing consulting via sweetspot°. Get in touch if you want to learn more.
Highlights
Earth Garden
Mar 2026
Explore the world through real field recordings, inspired by Radio Garden.
WalletWallet
Dec 2025
Converts any card into Apple Wallet passes. 25k passes created in first day. HN front-page with 500+ votes & top PH Product of the Day.
Ask Analytics
Jul 2026
Session replay for every website visitor, summarized by state-of-the-art models and linked back to cost per click to surface wasted spend and areas for improvement.
Notes
The loop matters more than the interface
January 2026Most conversations about AI agents get lost in abstractions: orchestration layers, autonomous systems, digital coworkers... None of that is very helpful. What actually matters is much simpler.
Contact
Email is the best way to reach me since it lands straight in my inbox, and if you just want to keep in touch, let's connect on LinkedIn.