Everything, everywhere all at once — applied to funnel design

Music arrangement is a lot like funnel design in B2B. 

There’s one metod used by beginners (like me) when arranging music. We’re tented to create short 1 minute song that go from tension to release as soon as possible. To combat that there’s technique called deconstructio. You just added everything and than remove pieces of it. 

Designing landing pages, ads, customer journeys is a lot like that. 

A lot of the times the wireframes for your leadgen will contain as much information as possible. And that’s fine! I say add even more in this stage. Make the most information dense page. And once you have it and believe it contains everything that a lead might