Tiny search engines are a solution for the Dark Forest problem of the internet. They allows us to escape SEO spam.

PMM Search is a tiny search engine focused on product marketing. It only indexes blogs, newsletters, and social posts from growth and marketing operators in B2B.

In 2002 I got dial-up. As soon as I was online I started poking around websites. Right-clicking everything and mailing webmasters to learn how they built their website—nobody replied tough. But I found Flash and got extremely excited about it. At 15 I made websites for local companies in exchange for t-shirts and sneakers. In…

How I learn Challenge: There’s a big difference between knowing the name of a concept and understanding it. And in order to understand it you need to be able to quickly retrieve it from memory. To do that I practice spaced repetition—flashcards that decrease their frequency based on how well you remember the answers to…

“Oblique Strategies” consists of a deck of cards with prompts meant to stimulate non-linear thinking.

A lot of the times the wireframes for your leadgen will contain as much information as possible. And that’s fine! I say add even more in this stage.