alen.ro/notes
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How does “PMM Search” work?
PMM Search is a tiny search engine focused on product marketing. It only indexes blogs, newsletters, and social posts from growth and marketing operators in B2B. Because of that, questions like “What should a homepage contain?” or “What is an SQL?” will get proper answers related to marketing and sales
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Desktop targeting on Linkedin — sort of
Desktop conversion rates in SaaS are twice as high as mobile conversion ones, but unfortunately, LinkedIn Ads campaigns do not offer any device targeting options. Found a partial solution.
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Why do prompts from Oblique Strategies work?
“Oblique Strategies” consists of a deck of cards with prompts meant to stimulate non-linear thinking.