Hi! I'm Alen Todorov.
I'm a marketer, tinkerer, and more recently a bikepacker.
I started in 2008 as the first hire at a small startup that grew fast, and I've been leading teams in different shapes and sizes ever since.
My work has taken me through the full marketing stack: influencer programs, paid acquisition, product marketing, SEO, event marketing, and the operational pieces that keep campaigns running. I’m technical enough to build things myself and experienced enough to know when to lean on my team.
Today, I help EU-based B2B companies design and run marketing systems built for growth.
If you need support with positioning, lead generation, or automation, feel free to reach out.
Work Highlights
Switch to SEOmonitor — demand gen campaign
Launched in July 2022
Challenge
Many prospects were unfamiliar with SEOmonitor, so early conversations lacked the credibility needed to move to the next phase.
Action
I ran user interviews across the existing customer base to understand the real reasons teams switched from competing tools. These findings shaped both the messaging and a series of professionally produced ads, along with interview videos featuring senior users explaining their pain points and what drove their move to SEOmonitor.
Result
A set of demand-gen assets supported by authentic customer stories—giving prospects clear, credible proof and giving the sales team strong material to share in early outreach.
Using JTBD to launch SEOmonitor’s Signals app
Presented on November 2018
Challenge
Sponsored talks at conferences often struggle to draw a crowd, and we needed strong attendance to support the launch of SEOmonitor’s new Signals app.
Action
I framed the session around a practical walkthrough of Christensen’s Jobs to be Done framework for product development, positioning it as genuinely useful content rather than a promo slot. The talk blended product-thinking insights with subtle setup for the Signals launch.
Result
A full-room session that exceeded typical sponsored attendance and created an effective lead-in for introducing the new Signals app.
Read a Tree — product launch
Launched in April 2015
Challenge
We needed to launch a new eBooks category with almost no marketing budget, since the market reaction to digital books was still unclear.
Action
Together with our agency at time I've created an outdoor interactive campaign that let people “scan” trees around the city to receive free eBooks.
Result
The campaign delivered over €1.6M in earned media and won an Effie, driving category awareness far beyond initial expectations.
Fun Projects
Side quests and small client builds. Half useful, half useful dead-ends.
Voxa — AI Prototype (consulting)
Launched in May 2025
A prototype that recaps what you missed in an audiobook—in the narrator's voice—and helped Voxa show investors how AI could support entry into markets where the brand wasn't known yet.
relaxpls
Launched in 2011, refreshed October 2025
A surprisingly relaxing little extension I made years ago. It still sits at around 1k daily active users, which was a nice surprise.
This LLM doesn't exist
Launched in June 2025
A parody of "this person doesn't exist" but with LLMs "imagined" by other LLMs.
Alen's "AI Services"
Launched in July 2025 (before nano-banana)
Edit images and generate videos while preserving their features. Uses open-weight models.
B2B Marketing Search
Launched in March 2023 (beta)
A Perplexity-style search tool for a tiny, hand-picked set of B2B marketing sources. It even got picked up by people like Elena Varna and ended up helping me scout my next marketing hire.
Chat with your diary
Launched in March 2023 (alpha)
Use your notes from your journal and ChatGPT to chat with your digital self. Open source code.
Updated Oblique Strategies
Launched in April 2019
A personal deck of prompts based on Brian Eno's Oblique Strategies. I use them to get unstuck during creative projects. Copy the repo to add your own prompts.