Hi! I'm Alen Todorov.
A marketer, tinkerer, and lately a bikepacker.
I began in 2008 as the first hire at a small startup that scaled fast, and I've led teams in different shapes and sizes ever since.
My work has taken me through the full marketing stack: influencer programs, paid acquisition, product marketing, SEO, event marketing, and the operational pieces that keep campaigns running. I’m technical enough to build things myself and experienced enough to know when to lean on my team.
Today, I help EU-based B2B companies design and run marketing that drives measurable growth.
If you need support with positioning, lead generation, or automation, feel free to reach out.
Fun Projects
Side quests and small client builds.
WalletWallet
Launched in December 2025
A free utility to convert any card into Apple Wallet passes. 25k passes created in the first day.
Clear for Slack
Launched in January 2026
Refines your Slack messages to be concise and actionable. It provides coaching tips to explain changes, helping you learn with every message.
Papertrail
Launched December 2025
Papertrail uses GDPR disclosures and required financial filings, to provide real revenue, actual software vendors and verified company shareholders for any EU company.
ClickRemix
Launched in November 2025
Browser tool to restyle any page with one prompt—CSS and JS remixes without touching code.
relaxpls
Launched in 2011, refreshed October 2025
A surprisingly relaxing little extension I made years ago. It still sits at around 1k daily active users, which was a nice surprise.
Voxa — AI Prototype (consulting)
Launched in May 2025
Prototype that recaps missed audiobook bits in the narrator's voice. Unlike typical LLM bots, it knows your listening progress and avoids spoilers.
This LLM doesn't exist
Launched in June 2025
A parody of "this person doesn't exist" but with LLMs "imagined" by other LLMs.
Alen's "AI Services"
Launched in July 2025 (before nano-banana)
Edit images and generate videos while preserving the main person's features. Uses open-weight models.
B2B Marketing Search
Launched in March 2023 (beta)
A Perplexity-style search tool for a tiny, hand-picked set of B2B marketing sources. It got picked up by Elena Verna (former Head of Growth at Dropbox) and ended up helping me scout my next marketing hire.
Updated Oblique Strategies
Launched in April 2019
A personal deck of prompts based on Brian Eno's Oblique Strategies. I use them to get unstuck during creative projects. Copy the repo to add your own prompts.
Work Highlights
Switch to SEOmonitor — demand gen campaign
Launched in July 2022
Challenge
Many prospects were unfamiliar with SEOmonitor, so early conversations lacked the credibility needed to move to the next phase.
Action
I ran user interviews across the existing customer base to understand the real reasons teams switched from competing tools. These findings shaped both the messaging and a series of professionally produced ads, along with interview videos featuring senior users explaining their pain points and what drove their move to SEOmonitor.
Result
A set of demand-gen assets supported by authentic customer stories—giving prospects clear, credible proof and giving the sales team strong material to share in early outreach.
Using JTBD to launch SEOmonitor’s Signals app
Presented on November 2018
Challenge
Sponsored talks at conferences often struggle to draw a crowd, and we needed strong attendance to support the launch of SEOmonitor’s new Signals app.
Action
I framed the session around a practical walkthrough of Christensen’s Jobs to be Done framework for product development, positioning it as genuinely useful content rather than a promo slot. The talk blended product-thinking insights with subtle setup for the Signals launch.
Result
A full-room session that exceeded typical sponsored attendance and created an effective lead-in for introducing the new Signals app.
Read a Tree — product launch
Launched in April 2015
Challenge
Elefant.ro, the biggest book seller in Romania, needed to launch a new eBooks category with almost no marketing budget, in a market still uncertain about digital reading.
Action
Working with our agency at the time, I created an outdoor interactive campaign that let people “scan” trees around the city to receive free eBooks. Each tree acted like a physical touchpoint that brought the digital category to life in a playful, memorable way.
Result
The campaign generated over €1.6M in earned media and won an Effie, pushing category awareness far beyond initial expectations.