Alen
Todorov
Hi! I’m a product marketer, toolmaker and tinkerer. I’ve worked in marketing for the past 15 years.
Notes
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Desktop targeting on Linkedin — sort of
Desktop conversion rates in SaaS are twice as high as mobile conversion ones, but unfortunately, LinkedIn Ads campaigns do not offer any device targeting options. Found a partial solution. Read more
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Why do prompts from Oblique Strategies work?
“Oblique Strategies” consists of a deck of cards with prompts meant to stimulate non-linear thinking. Read more
Tools
April 2019
A personal deck of prompts based on Brian Eno’s Oblique Strategies. I use them to get unstuck during creative projects. Copy the repo to add your own prompts. Trust me, they work!
Launching soon
Search within the best articles, newsletters and blogs on product marketing.
March 2033
Use your notes from your journal and ChatGPT 3.5 to chat with your digital self.
Work Highlights
Switch to SEOmonitor — campaign
July 2022
Part user research, part positioning, “Switch to SEOmonitor” is a campaign highlighting key differentiators in a crowded market.
Intro to “Jobs to be done” — presentation
November 2018
Applying Christensen’s framework to product marketing with a case study on a launch.
Read a Tree — launch of a new product category
April 2015
Launch campaign for the digital books product category using the most organic distribution channel: actual trees.