Hi! I’m a product marketer, toolmaker, and tinkerer. I’ve worked in marketing for the past 15 years in both e-commerce and SaaS. Still figuring stuff out.
Notes
-
How does “PMM Search” work?
PMM Search is a tiny search engine focused on product marketing. It only indexes blogs, newsletters, and social posts from growth and marketing operators in B2B. Because of that, questions like “What should a homepage contain?” or “What is an SQL?” will get proper answers related to marketing and sales Read more
-
Desktop targeting on Linkedin — sort of
Desktop conversion rates in SaaS are twice as high as mobile conversion ones, but unfortunately, LinkedIn Ads campaigns do not offer any device targeting options. Found a partial solution. Read more
-
Why do prompts from Oblique Strategies work?
“Oblique Strategies” consists of a deck of cards with prompts meant to stimulate non-linear thinking. Read more
Tools
March 2023 (beta testing)
Search within the best articles, newsletters and blogs on product marketing.
March 2023
Use your notes from your journal and ChatGPT to chat with your digital self. Open source code.
April 2019
A personal deck of prompts based on Brian Eno’s Oblique Strategies. I use them to get unstuck during creative projects. Copy the repo to add your own prompts. Trust me, they work!
Work Highlights
Switch to SEOmonitor — campaign
July 2022
Intro to “Jobs to be done” — presentation
November 2018