Hi! I'm Alen Todorov.
A marketer, tinkerer, and lately a bikepacker.
I started in 2008 as the first hire at a fast-scaling startup and have since led marketing teams across retail and SaaS, managing multi-million budgets from early growth through scale.
My work has covered the full marketing stack, from influencer programs and paid acquisition to product marketing, SEO, events, and the operational work that keeps campaigns running. I’m technical enough to build things myself, and experienced enough to know when to lean on my team.
In recent years, I’ve seen markets become steadily more crowded. Many products never reach their intended buyers, even as purchasing power increases, particularly in SaaS. Attention has become the limiting factor.
Today, I help EU-based companies earn said attention through better product launches, fast channel iterations, and, when needed, honest calls about missing product-market fit.
If you need help with any of that, you can reach me at [email protected] .
Fun Projects
Side quests and small client builds.
WalletWallet
Launched in December 2025
A free utility to convert any card into Apple Wallet passes. 25k passes created in the first day.
Clear for Slack
Launched in January 2026
Refines your Slack messages to be concise and actionable. It provides coaching tips to explain changes, helping you learn with every message.
Papertrail
Launched December 2025
Papertrail uses GDPR disclosures and required financial filings, to provide real revenue, actual software vendors and verified company shareholders for any EU company.
ClickRemix
Launched in November 2025
Browser tool to restyle any page with one prompt—CSS and JS remixes without touching code.
relaxpls
Launched in 2011, refreshed October 2025
A surprisingly relaxing little extension I made years ago. It still sits at around 1k daily active users, which was a nice surprise.
Voxa — AI Prototype (consulting)
Launched in May 2025
Prototype that recaps missed audiobook bits in the narrator's voice. Unlike typical LLM bots, it knows your listening progress and avoids spoilers.
This LLM doesn't exist
Launched in June 2025
A parody of "this person doesn't exist" but with LLMs "imagined" by other LLMs.
Alen's "AI Services"
Launched in July 2025 (before nano-banana)
Edit images and generate videos while preserving the main person's features. Uses open-weight models.
B2B Marketing Search
Launched in March 2023 (beta)
A Perplexity-style search tool for a tiny, hand-picked set of B2B marketing sources. It got picked up by Elena Verna (former Head of Growth at Dropbox) and ended up helping me scout my next marketing hire.
Updated Oblique Strategies
Launched in April 2019
A personal deck of prompts based on Brian Eno's Oblique Strategies. I use them to get unstuck during creative projects. Copy the repo to add your own prompts.