Alen

Todorov

Hi! I’m a marketer, toolmaker, and tinkerer.

I help EU-based B2B companies set up and manage high-growth marketing initiatives.

Email me for help with positioning, lead generation, or nurturing.

[email protected]

Blog

  • What we need to make great decisions

    I’ve come to realize that at the core of enabling a company to make great decisions, everyone should have access to the same information that the management team has. Read more

  • Desktop targeting on Linkedin

    Desktop conversion rates in SaaS are twice as high as mobile conversion ones, but unfortunately, LinkedIn Ads campaigns do not offer any device targeting options. Found a partial solution. Read more

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Projects

B2B Marketing Search

Launched in March 2023 (beta)

Search within the best articles, newsletters and blogs on B2B marketing.

Chat with your diary

Launched in March 2023 (alpha)

Use your notes from your journal and ChatGPT to chat with your digital self. Open source code.

Updated Oblique Strategies

Launched in April 2019

A personal deck of prompts based on Brian Eno’s Oblique Strategies. I use them to get unstuck during creative projects. Copy the repo to add your own prompts.

Work Highlights

Switch to SEOmonitor — demand gen. campaign

Launched in July 2022

Part user research, part positioning, “Switch to SEOmonitor” is a campaign highlighting key differentiators in a crowded market.

Intro to “Jobs to be done” — presentation

Presented on November 2018

How to apply Christensen’s framework to product marketing.

Read a Tree — product launch

Launched in April 2015

Launch campaign for a new product category using a truly organic channel: trees.