Alen

Todorov

Hi! I’m a product marketer, toolmaker and tinkerer. I’ve worked in marketing for the past 15 years.

Notes

Tools

April 2019

A personal deck of prompts based on Brian Eno’s Oblique Strategies. I use them to get unstuck during creative projects. Copy the repo to add your own prompts. Trust me, they work!

Launching soon

Search within the best articles, newsletters and blogs on product marketing.

March 2033

Use your notes from your journal and ChatGPT 3.5 to chat with your digital self.

Work Highlights

July 2022

Part user research, part positioning, “Switch to SEOmonitor” is a campaign highlighting key differentiators in a crowded market.

November 2018

Applying Christensen’s framework to product marketing with a case study on a launch.

April 2015

Launch campaign for the digital books product category using the most organic distribution channel: actual trees.