Hi! I'm Alen Todorov.

Challenge

Many prospects were unfamiliar with SEOmonitor, so early conversations lacked the credibility needed to move to the next phase.

Action

I ran user interviews across the existing customer base to understand the real reasons teams switched from competing tools. These findings shaped both the messaging and a series of professionally produced ads, along with interview videos featuring senior users explaining their pain points and what drove their move to SEOmonitor.

Result

A set of demand-gen assets supported by authentic customer stories—giving prospects clear, credible proof and giving the sales team strong material to share in early outreach.

Challenge

Sponsored talks at conferences often struggle to draw a crowd, and we needed strong attendance to support the launch of SEOmonitor’s new Signals app.

Action

I framed the session around a practical walkthrough of Christensen’s Jobs to be Done framework for product development, positioning it as genuinely useful content rather than a promo slot. The talk blended product-thinking insights with subtle setup for the Signals launch.

Result

A full-room session that exceeded typical sponsored attendance and created an effective lead-in for introducing the new Signals app.

Challenge

Elefant.ro, the biggest book seller in Romania, needed to launch a new eBooks category with almost no marketing budget, in a market still uncertain about digital reading.

Action

Working with our agency at the time, I created an outdoor interactive campaign that let people “scan” trees around the city to receive free eBooks. Each tree acted like a physical touchpoint that brought the digital category to life in a playful, memorable way.

Result

The campaign generated over €1.6M in earned media and won an Effie, pushing category awareness far beyond initial expectations.