Alen
Todorov
Hi! I’m a marketer, toolmaker, and tinkerer.
I help EU-based B2B companies set up and manage high-growth marketing initiatives.
Email me for help with positioning, lead generation, or nurturing.
Blog
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What we need to make great decisions
I’ve come to realize that at the core of enabling a company to make great decisions, everyone should have access to the same information that the management team has. Read more
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Desktop targeting on Linkedin
Desktop conversion rates in SaaS are twice as high as mobile conversion ones, but unfortunately, LinkedIn Ads campaigns do not offer any device targeting options. Found a partial solution. Read more
Projects
Launched in March 2023 (beta)
Search within the best articles, newsletters and blogs on B2B marketing.
Launched in March 2023 (alpha)
Use your notes from your journal and ChatGPT to chat with your digital self. Open source code.
Launched in April 2019
A personal deck of prompts based on Brian Eno’s Oblique Strategies. I use them to get unstuck during creative projects. Copy the repo to add your own prompts.
Work Highlights
Switch to SEOmonitor — demand gen. campaign
Launched in July 2022
Part user research, part positioning, “Switch to SEOmonitor” is a campaign highlighting key differentiators in a crowded market.
Intro to “Jobs to be done” — presentation
Presented on November 2018
How to apply Christensen’s framework to product marketing.
Read a Tree — product launch
Launched in April 2015
Launch campaign for a new product category using a truly organic channel: trees.